An Immersive Art Experience
From July 29th to August 4th, 2024, Color Factory Chicago will host its first-ever COLORPALOOZA, a weeklong festival celebrating color, art, and music. Located inside the landmark Willis Tower in Chicago’s Central Loop, Color Factory is renowned for its vibrant, immersive art experiences that engage all the senses.
Festival Highlights
Daily Events and Activities
Visitors can dive into the legendary ball pit to find the Golden Note, with a chance to win a show-worthy swag bag every hour. The ball pit will also feature a curated playlist of festival headliners and special photo opportunities.
Live Music
On Tuesday, July 30th, from 7-9pm, DJ Matt Roan will bring the music to life, playing live from inside the green ball pit. The party will include ice cream and prizes, making it a night to remember.
Interactive Art Installations
Collaborations with Local and International Artists
Color Factory collaborates with artists like Edra Soto, Akilah Townsend, Camille Walala, and Yuri Suzuki to create site-specific exhibits that are both visually stunning and deeply engaging.
- Edra Soto and Akilah Townsend: Developed an interactive Chicago color palette.
- Camille Walala: Created an expansive maze inspired by Chicago’s architecture.
- Yuri Suzuki: Plays with the connection between sight and sound in a room full of playful horns.
Supporting Local Community
Color Factory partners with local institutions such as the Museum of Contemporary Art, nonprofits like SocialWorks and 826CHI, and small businesses like Kurimu and Bon Femme. These collaborations help bring more art and color to the community, supporting local artists and businesses.
Recognized Excellence
In March 2024, Color Factory was voted the #1 Immersive Art Experience in America by USA Today readers. The 25,000-square-foot exhibit includes a stunning color maze, sweet treats, sonic landscapes, and Chicago’s best ball pit.
Ticket Information
Tickets for COLORPALOOZA are available now, starting at just $39. To purchase tickets, visit Color Factory’s website. Follow Color Factory on Instagram for updates and more information.
Conclusion
Why It’s Worth Your Time: COLORPALOOZA at Color Factory Chicago offers a unique blend of immersive art, live music, and interactive experiences. It’s a perfect summer event for both locals and visitors, providing an unforgettable celebration of color and creativity.
For more summer events in Chicago, check out our Chicago Summer Events Guide 2024.